It is from the SWOT analysis that the organization can determine on which areas to improve. There are different matrix models organizations have adapted and they have some similarities and differences.Īccording to CathyB, the SWOT matrix is a business model that most organizations use to measure and evaluate their present market presence.
These models also serve such purposes as identifying the consumer needs to provide tailored solutions. There are different models that companies and organizations have adapted to in order to remain relevant in business.
